Author: Linda Coppedge

Risk in hiring unestablished freelance web designers

There are numerous freelance web designers in the market. Due to the competition, some charge very low for their services. I know you have come across the phrase, “you get what you pay” as much you want to save, avoid hiring freelance web designer with overly cheap rates. Cheap is expensive. There are numerous risks involved in hiring such. To be safe always hire established and reputable web designers. Below are some of the risks I am talking about. Read on.

Risks in hiring web designers

Communication problems

Freelance, writingSome web designers are hard to get. Every time you try to reach them, their phone will either be off, or they won’t pick up. Since most they are self-employed, they at many times choose their working period. Many of them work during the night when the rest of us are resting. This is where the trouble in communication comes. They work against the normal regular working hours. In case of an emergency or a serious matter to be discussed, the client suffers a lot.

Quality of work

Not all freelances give quality work. Some are diligent and careful with their work while other only gives shoddy work. You will suffer a lot if you hire unprofessional designers, they do not care about what they give the customer. All they do is rush to meet the deadlines and get paid. Another reason why they cannot give quality work is that they use limited tools. You will realize that most of them use the poor quality software because they are affordable to them. This results in shoddy work.

Some do it as a hobby

Yes, we have many of them who take their work professionally. Wore unto you if you get those who do it as a hobby. Those who will take the job because they have nothing to handle at the moment. You might be lucky to get those who do it as a hobby but give quality work. Truth be told such are very few.

Scams and fraud

Freelancer, computerThis is the biggest risk in the freelance web designer market. You risk numerous fraud. Professional freelancers work under a contract. A contract protects both the freelancer and the client. Without a contract, the client has no protection even if the person they hired runs away with their down payments. To avoid all the above, please work with reputable freelancers.



A viable email marketing strategy

An excellent campaign strategy is what is needed to get everything on track. This involves all the activities to do with marketing a business. This requires you to pay attention to all the necessary points of a campaign. Seal all the loopholes that might threaten your business. An email marketing strategy is the only way to get through it all. In today’s world, data is the only ticket to a successful business strategy. Every business owner is fully aware of the fact that a viable marketing strategy should be harnessed in all ways possible. It’s all about making use of what comes our way. Seeing what others can’t see is also a good way to look at everything. Don’t work alone as there are companies and individuals willing to walk with you all the way.

The right campaign

2Your campaign slogan is also something to be carefully strategist. You shouldn’t neglect your email database as it has everything you’ll ever need. It’s time you also took charge of what you believe in and watch it flourish.
We always hear it being mentioned times without number. The fact of the matter is that most of us don’t really know which way to go. We don’t know how to go about the campaign slot of our database. This calls for careful assessment of what is at our disposal. Failure to which will lead to loss.

Increase your campaign capability

In the current business times, we are called upon to be aggressive. The meaning of this statement is that we have to make use of all the tools availed to us. In the list is email database. We have mentioned this before but we have to do this again for emphasis. An increase in the capability of your strengths is what will fuel your strategy. The email database has to be in control of all marketing strategies. Also, check on your data as it is the key to your peace of mind. It’s never an easy thing to come to terms with once you discover that your data has been tampered with.

Diversify your campaigns

Instead of staying hooked to the ordinary forms of campaigning, try something new. You need to diversify your campaign strategy. You can try out something that none of us have never tried before. This will excite potential clients to play along and see what lies in store for them. The diversity factor of it all is what will determine the heights your business will go. Since time immemorial, most of us have been in the same line of thought. It’s time we paved way for a fresh way of doing things.

Track down your list

3By now you must have come up with a legit list for your upcoming business. Track it down in an organized manner through your mail. The email draft provides a supportive platform for you to store all kinds of data. Your list will be of use to you once your business settles down. This has come to the picture through advertising towards an interested audience.…


Guide to capture more leads at a trade show

No one ever said that business was going to be so easy. Instead, it has its ups and downs, and it’s up to us to conjure the best ways to handle them. As we know, the success of a business is measured by the number of sales made. Also, remaining stationed in one place is not always the way to go. You have to go out there and tell people what you are about. You can do this even if it means to attend a trade show and see how everything plays out.

How to get more leads

A trade show is advantageous because it has been around for ages. Most of us have already figured out how it works and want nothing more than to make the most out of it. However, you still need the ultimate guide to capture more leads at a trade show. Below are some ways to get more leads from a trade show

Use technology


To appropriately capture and follow up on all the leads you acquire in the trade show; you have to find appropriate ways to store the data and intuitively access it. There are many technologies that one can use to facilitate lead capturing at trade shows. One can use custom amalgams of spreadsheets and database programs or go for niche dedicated professional applications like the lead capture app. All in all, the use of technology will immensely improve the whole process of getting valuable leads.

Mind your language

In a trade show, the language you use matters a great deal, after all, you are trying to interest more people in the services or products on offer. Your language tells people that you are sure of what you are saying and shows confidence in your products. If you are to give potential clients a demonstration, you may want to polish up further.

The incentives

Aside from free demos, you might want to spoil your potential clients just a little bit. One way to do this is by offering them some tips regarding what your deals are.

This will give them thought to want to try it all out. An ordinary passerby could be the miracle that you have been waiting for all this while. It’s never a satisfactory act to just mumble a few words to your supposed client and rattle some more about what they stand to gain. Make them feel like they are important to your business. After all, they are the very reason that you are there.

Your business cards

kkhvvkjvkjjbjbkjbkjbkjbkjbkjbkjbkjbjkbkjbkjbValuable leads can be described as a two-way traffic lane. While traditional leads capturing methods concentrated on getting the leads and doing the follow-up later, you should go the extra mile and give the potential customers the chance to follow up from their end. This is why you should give out business cards Just in case you happen to have a client who is mesmerized by your products on the trade show; they’ll need it. Ensure that it is well printed out and has your name as well as the company that you are representing. Your number is also something that shouldn’t miss being on the card. Failure to which could lead to the loss of a very important client in the rise of your business.…


The Importance Of SEO To A Business Entity

Sometimes, online firms are at crossroads on whether to adopt Search Engine Optimization or choose easier advertising strategies like Pay-Per-Click (PPC). However, it is worth noting that the importance of SEO to an online business cannot be understated. This is because it provides permanent solutions to online visibility; thus, it increases the returns on investment, as discussed below.


SEO Enhances Online Visibility

Search Engine Optimization is an elaborate online service that ensures that a business is visible to the online audience. It involves a wide variety of activities that are geared towards making a website appear on the first page of search engine results pages in response to a search query that is relevant to the content on the site. As you would expect, it is time-consuming, but it pays in the end. As more and more people visit the site through search engines, SEO services help you identify the relevant visitors to the site so that you can concentrate your efforts on serving their interests; therefore making them permanent visitors to your site.

SEO Enhances Brand Awareness

ZXCZXCXCAs many people get to know your business, they tend to become return customers as long as you are providing high-quality services. In addition, it is easy to develop a loyal clientele as more and more people know about your business. This further means more and more visitors to your site, leading to the ripple effect. As more and more people visit your site, your SEO in Bedford will be quick to note the demographics of these visitors; thus, they can come up with the right strategies for serving their interests better.

It Leads To An Increase In The Returns On Investment

Increased visibility online leads to high a conversion rate which further bolsters sales volumes. As the online business becomes more visible to a large number of people, many people find their way to the business, which is easily converted into customers. That is why you hear it being said that the amount of traffic on your site is a clear indication of the net worth of your online business. With the right SEO firm, you can generate only the leads that translate into higher conversion rates.

SEO Helps Businesses Compete Favorably In The Market

An SEO strategy is incomplete if it does not factor in the activities of competitors. In particular, when determining the keywords to rank for, special consideration should be given to the keywords that the competitors are ranking for. It is advisable to look at what competitors are doing and do it a better way. This will help a business stay ahead of the competition.


In summary, there is no end to the importance of SEO services to business. This list is thus not exhaustive. SEO is the lifeblood of online businesses today. A business that wants to thrive online should, therefore, hire an SEO firm that will help it achieve its objectives.…

The Benefits Of Internet Marketing

Internet marketing has served as a great tool in business. This is because of the numerous benefits that come with it. Most companies that have survived cut throat competition in the market did so by exploring options in internet marketing. An effective internet market campaign can grow your client base within a very short time. Here are some great benefits of internet marketing that will help grow your business.e5yuytr

The benefits of internet marketing

It is convenient

Internet marketing has made it very easy for businesses to reach out to their customers. With internet accessibility, customers can access services or purchase goods all over the world. There are also some online money transfer platforms that have eased up the tedious monetary transactions. This means that one can purchase products online from the comfort of their home. Internet market gives both the service provider and the client an easy and comfortable shopping experience.

Minimum operational cost

Internet marketing is the cheapest way of advertisement. Traditional advertisement on print media and television can be extremely costly. The internet also gives you direct contact with your target market. This is because it creates a global village hence cutting on logistical expenses. Additionally, your business can get a free listing in some business directories within your locality. Email and social media platforms are widely accepted and can help you reach masses at a go.

Monitoring and tracking performance

Internet marketing has tools that can enable the user track the performance of their business over a given period. These tools can help one to monitor the progress of their business and even do projections for the future. Additionally one can be able to do a comparison of different marketing strategies so that they can settle for the best. One can use graphic representation to ascertain the best ways of growing traffic to their site and convert them to potential clients.

Full-time marketing campaign

One of the reasons why internet marketing has become very popular is because it has no time constraints. This means that there are no limited business hours. One can reach out to their potential customers 24 hours a day throughout the week. This is because internet marketing is not involving and does not need your physical presence. One does not have to worry about the different international time difference since online presence is full-time.

Automation and multitasking

eretyugjfhdInternet marketing has a good number of automated tools that can help in handling multiple clients at the same time. This increases efficiency and also helps in saving time that would otherwise have been used to serve different clients independently. This efficiency builds confidence in your clients and brings a sense of satisfaction. This is one of the major reasons why businesses that have engaged in internet marketing have had rapid growth compared to businesses that use traditional marketing techniques.

Collection of useful data

Every time a client engages with you online, one can be able to get information about their gender, location, and favorite product. This can help you categorize your market and help in stock allocation. This will help you avoid overstocking and investing in products that are not appealing to your target market.…

Street Smarts Marketing

“Secrets to Gain More Leads,
Better Prospects, Greater Sales”

A Business Building Seminar

Kathleen Gage and Lori Giovannoni

To bring this to your organization call 801.619.1514

Whether you’re a business owner, corporate executive, sales consultant, marketing executive, professional speaker, non-profit leader, or anyone who is committed to taking your business to the next level in 2004, this FREE workshop is for you.
Join Kathleen Gage and Lori Giovannoni, two successful business owners who will reveal how they have assisted thousands of individuals and companies achieve success.

Marketing Secrets of Today’s Successful Businesses

It takes more to succeed in business than simply supplying a good product or service. People have to know you exist. The way you do this is through effective and consistent marketing and promotions strategies.

Learn why Kathleen Gage is the marketing coach of choice by companies large and small throughout the United States. Learn how to position you and your company with a variety of creative and cost effective strategies. Find out how to constantly gain leads that will turn into gold through the right marketing methods. Understand what is hype and what is real when it comes to your Internet marketing. Discover two strategies you can apply immediately that are GUARANTEED to gain you an incredible position within your market.

Kathleen Gage has successfully developed a marketing system that she will share the details of during this FREE presentation. Learn how Kathleen has successfully developed and implemented programs that have taken organizations that were losing money to a position of healthy financials and increased profits.

Kathleen has the unique ability to show others how to reach their market with little or no cost at all! You will discover how to gain a high return on investment while substantially increasing your sales, profits, and visibility. Learn practical marketing strategies that apply to any product, service, or business sales career. Kathleen’s no nonsense approach to marketing and promotions will produce incredible results for you —GUARANTEED!

Increase Your Closing Ratio Through Effective Communication and Presentation Skills Regardless of what your job title or position is, your job most likely involves some level of sales. Why is it that some people seem to have a knack for closing deal after deal after deal, while others struggle with even the smallest sale? Discover how Lori Giovannoni has assisted executives, business owners, account executives and directors of nonprofits to increase their ability to close more deals with easy to understand and apply strategies. Learn why Lori Giovannoni is consistently chosen as the speaker and trainer for organizations throughout the United States and Canada who understand the importance of their people knowing how to influence, persuade and sell more! Lori will teach you how to transform your presentations into a powerful marketing tool and differentiate yourself from the competition! Learn how to handle yourself with ease in front of any size group. You’ll be able to create a competent and confident presence for your business efforts, which equates to a greater sales and a stronger bottom line!…