Why Teleseminars Fail

by Kathleen Gage The Street Smarts Speaker and Author

Not a day goes by that someone, somewhere is hosting a teleseminar. Some are free, others are fee. Sadly, many do not achieve the outcome the host had hoped for.

There are many reasons why teleseminars fail. Invariably the mistakes made are small but they have a profound effect on the success of a teleseminar. With proper preparation you can have a successful event on your hands. Not only are you in a position to increase your market reach, you can also increase your opt-in subscriber list, and revenues.

Here are a few tips on how to avoid a disaster so you can enjoy a successful event.

When planning to host a teleseminar, you should endeavor to build trust with registrants so that they know you are an expert who is offering information and knowledge they will not get anywhere else.

Some of the most common reasons why teleseminars fail are listed below. Do all you can to avoid making similar mistakes the next time you host a teleseminar.

• Providing incorrect date and time: By giving potential registrants incorrect time and date, you are ensuring that there will be no one to listen or view your teleseminar. This is the most common reason for many teleseminars to fail.

• Providing incorrect dial-in number or website URL: Many times the registration page does not provide the correct information as to where registrants should log on for the teleseminar. Nearly all registrants will note down the details somewhere at the time of registration and if the information provided is wrong, your teleseminar will fail.

• Not providing an opt-in page: An opt-in page is a must to build a list, which is important for the success of any online business. This will also allow you find out how many people are interested in what you are offering.

• Not sending reminders: People are busy and can forget the time, date, website URL or the dial-in number. Make sure you set up a series of emails using a reliable autoresponder to remind all the registrants about the teleseminar.

• Not providing a learning guide: Have some sort of information guide that can work as a roadmap for the teleseminar. It should contain precise information as to what potential participants can learn when they take part in the teleseminar. It should be persuasive enough to get people to register.

By being aware of what could go wrong you have a greater chance of doing all that can go right.

NOTE: You may publish this article for your magazine, trade journal, newspapers, business journals, website and/or Ezine provided you keep it in its original form and include the resource box at the end.