A Hidden Reason You May Not be Generating Revenues Online

by Kathleen Gage The Street Smarts Speaker and Author

“I’m not making any money!” comes the frustrated battle cry. “It’s easy for you, but I have not figured out how to make this thing work!”

Recently, lots of people who have been trying to make money online are likely chanting these statements. Yet others are chanting, “Great times! Great times! Great times!”

Which begs the question, “Why are some people making money online while others are not?”

There are so many factors involved as to why one does and one does not make money by way of the Internet that to pinpoint it in this article may not be feasible.

However, it’s likely the people who are currently making money are utilizing a number of different avenues in order to generate revenue. They are not relying on one way and one way only.

Equally, they are not selling only high priced programs that only a small percentage of their customers need, want or are willing to pay for.

Daily, there are those who are making a small fortune from selling very low priced offers such as $7 reports, eBooks, MP3 files, etc. In these fluctuating economic times they are providing content driven resources that virtually anyone is willing and capable of paying for.

 Now mind you, I didn’t say everyone was willing to pay for, I said most people.

Consider this, if you have a database of people who aren’t willing or able to afford even $7 this might be the core of why you are not making money.

Consider this too, there are those who say they can’t pay $7, but truth be told is they are not convinced of the value and/or benefit of your offer.  Your job is to make sure the solution you offer is a great fit for the market you are selling to.  

One of the quickest ways to find out what a problem is and develop (or find) an appropriate solution for is to discover specifically what your customers have a challenge with. In other words, “What keeps them awake at night?”

A great way to find out is to survey them. There are a number of excellent tools on the market (many free) that you can use to survey your customers.

Keep your survey short and to the point. Develop a few multiple choice questions and one or two open ended. The open ended questions are a great way to see commonalities in language patterns and extract information from responders you may not have even considered.

When you know what your customer wants and needs you are in a position to provide the solution. You don’t necessarily have to create the end product. Consider finding other experts who have products you can sell for them. This is a win/win/win.

You make money, the expert makes money and your customers have great information.

Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money-making products and services. She does this by teaching them how to publish their works via books, eBased information products, teleseminars, webinars and any medium that can be distributed via the Internet. Visit www.kathleengage.com to learn more.

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